Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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Get Your Priorities Straight: Structuring Google Shopping Campaigns
Feb 2, 2016 by Laura CollinsA good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.
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Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok
Feb 2, 2016 by Barry SchwartzThe largest Russian search engine has launched their mobile-friendly algorithm today.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Thanksgiving Overtook Cyber Monday As Biggest Day For Visits To Retail Sites
- Hyundai Super Bowl Campaign Brings Two Kinds Of Cute With Talking Bears & Ryan Reynolds
- WordPress Releases 4.4.2 To Fix Two Security Issues
- 10 Local Link Building Tips For 2016
- 7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
- Skimlinks Makes Its User-Intent Data Available To DMP Lotame
- Deep-Linker URX Expands Into Related Ads/Content “Carousels”
- What Marketers Can Learn From David Bowie
- The Wonderful World Of One-Click Mobile Buying
- MarTech Today: Telenor Buys Tapad, Zapier’s “Multi-Step Zaps” & Google’s “I’m Feeling Curious”
- Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works
- Google Revenues Beat Expectations With $21.3B In Q4 And $75B In 2015
Search News From Around The Web:
Local & Maps
- Become a Google Trusted Tester for New GMB/Adwords Products, Mike Blumenthal
- Yelp Consumer Alerts: We Take the Guesswork out of Online Reviews, Yelp Official Blog
- Google Maps Engine and My Tracks coming to an end, Google Earth Blog
- New and Improved Local Search Expert Quiz: What’s Up with Local SEO in 2016?, Moz
Link Building
- Majestic Dashboard comes out of Beta, Majestic Blog
- No PageRank Loss When 301 or 302 Redirect to HTTPS, the SEM Post
Searching
- Google Search Helps Family Reunite With Lost Nephew After 60 Years, Search Engine Roundtable
- My Bathroom Mirror Is Smarter Than Yours, Medium
- PowerSearchingWithGoogle MOOC restarting on Feb 8th, 2016!, SearchReSearch
SEO
- 9 Smart Ways to Boost E-commerce Reviews for SEO and Customers, Ignite Visibility
- Google App Indexing SDK Bug For iOS Apps, Search Engine Roundtable
- Google Displaying JSON-LD Ratings & Reviews in Search Results, the SEM Post
- Google Fetch As Google Submit To Index Requires Captcha Now, Search Engine Roundtable
- Google Offers FAQ On HTTP To HTTPS Migration, Search Engine Roundtable
- IndexWatch 2015 – The Losers 2015 in UK: 100 domains with the highest loss in Google visibility, SISTRIX
- What Should You Expect from a Search Engine? SEO Close Up with Duane Forrester, BruceClay.com
SEM / Paid Search
- 5 PPC Lessons You Only Learn From Experience, Metric Theory
- 7 Great Uses for Broad Match (yes, really! broad match), Certified Knowledge
- How To Determine Your Next CRO Test – Part 2, PPC Hero
Search Marketing
- Moz Content Launches New Tiers and Google Analytics Integration, Moz
